The good news is that the upcoming productivity-oriented headset from Meta will serve as the starting point for the company’s pivot towards higher revenue generating hardware and will also help provide an uplift in end-user pricing for the entire industry as average selling prices creep up and the tech substantially improves.īut Apple is the company everyone will be watching next year, as it launches a mixed-reality headset (VR and AR combined). The firm says that moving into the business sector, and more sophisticated consumer headsets, may be the answer. “Meta continues to pour dollars into developing the metaverse but the strategy of promoting low-cost hardware at the expense of profitability isn’t sustainable in the long run,” said Jitesh Ubrani, research manager for IDC Mobility and Consumer Device Trackers. Recent expansion into many European countries as well as a growing library of consumer-friendly content should help the company attract a larger audience in the coming quarters.ĭPVR, HTC, and iQIYI rounded out the top 5 companies with less than 4% share combined. While Pico has largely operated within China’s borders, it has maintained a presence in many global markets though this has primarily occurred in the commercial segment. Meta furthered its share, capturing 90% of the market as the Quest 2 remains immensely popular and Meta continues to offer more exclusive content while subsidizing hardware.įollowing Meta was ByteDance’s Pico with 4.5% share. IDC says that Facebook parent company Meta current dominates the VR market, but its current business model isn’t sustainable.

Virtual reality (VR) headset shipments are expected to hit 13.9M units for the year as a whole.īut next year is expected to be the crucial one for the VR and augmented reality (AR) sector, as Apple enters the market … The global VR headset market grew by 241.6% year-on-year in the first quarter of this year, according to the latest market intelligence data.

Virtual reality mac hardware